Description
Description
Experience Supersmile’s iconic 2-step whitening system, designed to gently lift stains while helping maintain a brighter, healthier-looking smile — without the harsh abrasives found in many traditional whitening toothpastes. Developed by Dr. Irwin Smigel, the “Father of Aesthetic Dentistry”, Supersmile combines its patented Calprox® formula with a Whitening Accelerator to help remove surface stains caused by coffee, tea, red wine and smoking while supporting enamel health. Clinically shown to whiten teeth up to 6 shades, this daily whitening system is safe for natural teeth, veneers, crowns, bonding and other dental restorations.
Unlike many whitening toothpastes that rely on aggressive abrasives, Supersmile works by breaking down the protein layer where stains and plaque attach to teeth. The result is a smoother, cleaner and visibly brighter smile without increased sensitivity. The formula is non-abrasive, enamel-safe and suitable for everyday use, helping to maintain whitening results while keeping teeth polished and fresh. Available in both fluoride and fluoride-free options to suit your oral care preferences.
• Clinically shown to whiten teeth up to 6 shades
• Helps remove stains from coffee, tea, wine and smoking
• Safe for veneers, crowns, bonding and sensitive teeth
• Non-abrasive daily whitening formula
• Helps remineralise and protect enamel
• Available with fluoride or fluoride-free
Available Sizes:
• Small – 40g Toothpaste / 36g Accelerator
• Large – 119g Toothpaste / 96g Accelerator

Whiten & Strengthen
Calprox® is Supersmile’s proprietary whitening technology that removes stains without sensitivity. It breaks down the protein layer on teeth, helping whiten, protect enamel, and maintain long-lasting brightness.

How does Supersmile work
Supersmile is a dentist-developed oral care brand designed to whiten teeth without causing sensitivity or damaging enamel. It uses a proprietary ingredient called Calprox®, which works by gently breaking down the protein layer on teeth where stains attach. By targeting this layer rather than bleaching the tooth itself, Supersmile helps lift existing stains, reduce future stain buildup, and support a brighter, healthier-looking smile with regular use.

Whiten without sensitivity
One of Supersmile’s key benefits is that it is formulated to whiten teeth without causing sensitivity. Because it does not rely on aggressive bleaching agents, it avoids penetrating the tooth enamel and irritating the dentin layer beneath. Many people who experience discomfort from traditional whitening products find Supersmile to be a gentler alternative. This makes it suitable for individuals with sensitive teeth or those who have previously struggled with whitening-related pain.

Part of your daily routine
Supersmile is designed for daily use as part of a regular oral hygiene routine. Its non-abrasive formulation makes it suitable for long-term use without wearing down enamel or increasing sensitivity. Regular use helps keep teeth clean, bright, and free from stain buildup while supporting overall oral health. Many people use Supersmile as their primary toothpaste or as part of a whitening maintenance routine to preserve results over time.
Supersmile FAQ
How is Supersmile different from other whitening brands?
How is Supersmile different from other whitening brands?
Most whitening toothpastes and treatments rely on peroxide bleaching or abrasive particles that scrub stains away. These methods can weaken enamel over time and often lead to tooth sensitivity. Supersmile is different because it targets the underlying protein layer that binds stains to the tooth surface. By breaking down this layer, Supersmile removes stains more effectively without scratching enamel or irritating nerves. This makes Supersmile suitable for people who want whiter teeth without the downsides commonly associated with whitening products.
How long does it take to see results with Supersmile?
How long does it take to see results with Supersmile?
Results vary depending on individual habits and the type of staining present, but many users notice a visible improvement in tooth brightness within one to two weeks of consistent use. Supersmile works progressively by removing surface stains and preventing new stains from bonding to teeth. For best results, it is important to use the products as directed and maintain regular oral hygiene. Ongoing use helps maintain whitening results over time rather than delivering a single short-term effect.
Can Supersmile remove stains from coffee, tea, red wine, and smoking?
Can Supersmile remove stains from coffee, tea, red wine, and smoking?
Yes. Supersmile is particularly effective at addressing stains caused by common lifestyle factors such as coffee, tea, red wine, and tobacco. These stains are largely protein-based, which is exactly what Supersmile’s Calprox® technology is designed to break down. By targeting the protein pellicle on teeth, Supersmile helps lift existing stains and reduce the likelihood of new stains forming, even for people who regularly consume staining foods and drinks.
Is Supersmile safe for veneers, crowns, and other dental work?
Is Supersmile safe for veneers, crowns, and other dental work?
Supersmile products are non-abrasive and safe to use on veneers, crowns, bonding, and implants. While they do not change the colour of artificial dental materials, they can help remove surface stains and maintain a clean, polished appearance. Because the formulation is gentle and enamel-safe, Supersmile is often recommended for people who want to maintain a consistent smile colour across both natural teeth and dental restorations.
How long will my results last?
How long will my results last?
The results from Philips ZOOM whitening products can last several months, depending on factors like diet, oral hygiene, and lifestyle habits. To maintain your bright smile, regular touch-up treatments are recommended.
Is Supersmile safe for sensitive teeth?
Is Supersmile safe for sensitive teeth?
Yes. Supersmile is formulated to be gentle and non-abrasive, making it suitable for people with sensitive teeth. Because it does not rely on harsh bleaching agents, it helps reduce the risk of discomfort while still delivering effective stain removal and daily whitening support.
Can Supersmile be used long term?
Can Supersmile be used long term?
Yes. Supersmile is designed for ongoing daily use as part of a regular oral care routine. Its enamel-safe formulation allows for long-term whitening maintenance without damaging tooth structure or increasing sensitivity over time.
clean before it was cool!
free of:
silica • parabens • sulfates (SLS + SLES) • charcoal • harsh bleaching agents • known allergens • gluten • BPA • animal-by products



