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HOLIDAY12

Supersmile Fluoride Free Whitening System 119g / 102g

Sale price $99.95 Regular price $149.95

Purchase any selected hygiene product and save 25% off any 2nd


"SUPERSMILE'S MOST POPULAR WHITENING SYSTEM CLINICALLY SHOWN TO WHITEN TEETH UP TO 6 SHADES"
  • Restores bonded teeth, veneers, caps, dentures to their original shade
  • Inhibit plaque 10X better than leading plaque-removing toothpastes
  • 75% less abrasive than limit set by the ADA
  • Remineralises and restores enamel
  • Clinically shown to whiten teeth up to 6 shades
  • Whitens natural teeth and all types of dental restorations

Supersmile's whitening toothpaste and accelerator are used in synergy. Toothpaste contains Calprox, the unprecedented science behind Supersmile, a proprietary formula of encapsulated calcium peroxide and minerals. Calprox gently and effectively removes the sticky bio film from teeth, to which stains, bacteria and plaque (such as coffee, tea, tobacco and red wine) adhere, without the risk of sensitivity. Accelerator formula lifts deep set stains and quickens the whitening process. Contains safe yet powerful whitening agents such as carbamide peroxide that combine with the Professional Whitening Toothpaste to deliver ultimate whitening results. Clinically shown to whiten teeth up to 6 shades and inhibit plaque 10X better than leading plaque-removing toothpaste*. 75% less abrasive than limit set by the ADA*. Contains calcium, magnesium, phosphates and fluoride which remineralise and restore enamel. Restores bonded teeth, veneers, caps, dentures to their original shade. All products are free of silica, parabens, sulphates, known allergens, animal by-products and BPA. Also Kosher.

Whiten & Strengthen

Calprox® is Supersmile’s proprietary whitening technology that removes stains without sensitivity. It breaks down the protein layer on teeth, helping whiten, protect enamel, and maintain long-lasting brightness.

How does Supersmile work

Supersmile is a dentist-developed oral care brand designed to whiten teeth without causing sensitivity or damaging enamel. It uses a proprietary ingredient called Calprox®, which works by gently breaking down the protein layer on teeth where stains attach. By targeting this layer rather than bleaching the tooth itself, Supersmile helps lift existing stains, reduce future stain buildup, and support a brighter, healthier-looking smile with regular use.

Whiten without sensitivity

One of Supersmile’s key benefits is that it is formulated to whiten teeth without causing sensitivity. Because it does not rely on aggressive bleaching agents, it avoids penetrating the tooth enamel and irritating the dentin layer beneath. Many people who experience discomfort from traditional whitening products find Supersmile to be a gentler alternative. This makes it suitable for individuals with sensitive teeth or those who have previously struggled with whitening-related pain.

Part of your daily routine

Supersmile is designed for daily use as part of a regular oral hygiene routine. Its non-abrasive formulation makes it suitable for long-term use without wearing down enamel or increasing sensitivity. Regular use helps keep teeth clean, bright, and free from stain buildup while supporting overall oral health. Many people use Supersmile as their primary toothpaste or as part of a whitening maintenance routine to preserve results over time.

Supersmile FAQ

How is Supersmile different from other whitening brands?

Most whitening toothpastes and treatments rely on peroxide bleaching or abrasive particles that scrub stains away. These methods can weaken enamel over time and often lead to tooth sensitivity. Supersmile is different because it targets the underlying protein layer that binds stains to the tooth surface. By breaking down this layer, Supersmile removes stains more effectively without scratching enamel or irritating nerves. This makes Supersmile suitable for people who want whiter teeth without the downsides commonly associated with whitening products.

How long does it take to see results with Supersmile?

Results vary depending on individual habits and the type of staining present, but many users notice a visible improvement in tooth brightness within one to two weeks of consistent use. Supersmile works progressively by removing surface stains and preventing new stains from bonding to teeth. For best results, it is important to use the products as directed and maintain regular oral hygiene. Ongoing use helps maintain whitening results over time rather than delivering a single short-term effect.

Can Supersmile remove stains from coffee, tea, red wine, and smoking?

Yes. Supersmile is particularly effective at addressing stains caused by common lifestyle factors such as coffee, tea, red wine, and tobacco. These stains are largely protein-based, which is exactly what Supersmile’s Calprox® technology is designed to break down. By targeting the protein pellicle on teeth, Supersmile helps lift existing stains and reduce the likelihood of new stains forming, even for people who regularly consume staining foods and drinks.

Is Supersmile safe for veneers, crowns, and other dental work?

Supersmile products are non-abrasive and safe to use on veneers, crowns, bonding, and implants. While they do not change the colour of artificial dental materials, they can help remove surface stains and maintain a clean, polished appearance. Because the formulation is gentle and enamel-safe, Supersmile is often recommended for people who want to maintain a consistent smile colour across both natural teeth and dental restorations.

How long will my results last?

The results from Philips ZOOM whitening products can last several months, depending on factors like diet, oral hygiene, and lifestyle habits. To maintain your bright smile, regular touch-up treatments are recommended.

Is Supersmile safe for sensitive teeth?

Yes. Supersmile is formulated to be gentle and non-abrasive, making it suitable for people with sensitive teeth. Because it does not rely on harsh bleaching agents, it helps reduce the risk of discomfort while still delivering effective stain removal and daily whitening support.

Can Supersmile be used long term?

Yes. Supersmile is designed for ongoing daily use as part of a regular oral care routine. Its enamel-safe formulation allows for long-term whitening maintenance without damaging tooth structure or increasing sensitivity over time.

clean before it was cool!

free of:


silica • parabens • sulfates (SLS + SLES) • charcoal • harsh bleaching agents • known allergens • gluten • BPA • animal-by products