Research & Media

With our product you will see significant improvements in your smile within 2 weeks. Our gel is the same that is used by dentists around the world and sold for $300-$400+. Don't pay hundreds of dollars for dentist office whitening, such as Zoom2, if you can do the professional teeth whitening safely and effectively by yourself at a fraction of price.

Nothing freshens up your appearance like a whiter, brighter smile. The ‘whitening toothpastes’ at the supermarket will never achieve the whitest possible smile. Our tooth whitening system safely bleaches your teeth to lighten discoloration.

Research and experience show that the whitening effect from the The New Formula treatment usually lasts for years. Teeth may darken faster if exposed again to staining products such as tobacco, coffee or juices. However, the teeth will probably remain significantly lighter than if no treatment had been done. Two to four nights of bleaching performed at six month to four year intervals may be all that is necessary.

Gain newfound confidence with a renewed smile!

How important is a White Smile?

94% say your smile is what they first notice about you

87% say an attractive smile is important to their self esteem

75% say a nicer smile is important in landing their dream job

84% say an attractive smile is important for meeting Mr & Mrs Right

Smiles and the Social Arena

94% of those polled said they are likely to notice a person's smile when they meet them for the first time. People are less likely to notice someone's eyes, height or figure. More than one half (71%) believe people with a nice smile make friends more easily than people without. Over one third agree bad teeth overshadows the rest of a person's appearance. An overwhelming majority of adults (85%) consider a person's smile to be very important at initial meeting.

Smiles and Self Esteem

Almost two-thirds (64%) agree that people with a nice smile are more outgoing. 77% think that having discoloured teeth as an adult makes a person feel self conscious. 87% think one's smile is very important to their self esteem. When asked which facial characteristic they would change if they could, one in four adults (25%) would change their teeth/smile. Smaller proportions would change their skin (17%) or nose (13 %).

Smiles and the Opposite Sex

84% of adults perceive having an attractive smile as important for getting a date with Mr. or Ms. Right. Over one-third would not be likely to set up their best friend on a blind date with someone with bad teeth. One-third would not be likely to kiss someone with bad teeth. An overwhelming majority of adults (85%) consider a person's smile to be very or somewhat important at first meeting. Almost 9 out of 10 (86%) think people with good teeth are more attractive to the opposite sex.